MDPI
Craft Product Export Promotion Competitiveness: The Mediating Effect between Niche Differentiation Strategy and Export Performance
S Traiyarach, J Banjongprasert - Journal of Marine Science and Engineering, 2022
Export competitiveness is an important factor for national development and
economic growth. The craft product market is one of the commodities with high
growing value. Thus, many craft product companies are encouraged to export their
economic growth. The craft product market is one of the commodities with high
growing value. Thus, many craft product companies are encouraged to export their
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