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[HTML] Unveiling the Metaverse: The Mediating Role of Social Interaction in Enhancing Tourism Experiences
S Inmor, K Na-Nan, K Phanniphong, N Jaturat… - Journal of Open Innovation …, 2024
This study explores the influence of metaverse experiences and social interaction on
tourists’ engagement and satisfaction in virtual tourism environments. In the digital
era, the metaverse provides an immersive, interactive platform for tourism, allowing …
tourists’ engagement and satisfaction in virtual tourism environments. In the digital
era, the metaverse provides an immersive, interactive platform for tourism, allowing …
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