Citation
Talwar, S., Kumar, S., Chotia, V. and Ractham, P. (2025), "Wearing thin or wearing on? A mixed-method study of continued use and word-of-mouth intentions toward fitness wearables", Journal of Enterprise Information Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JEIM-10-2024-0589
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