Tourism Recreation Research

 

Understanding cross-cultural destination perceptions through key attraction factors: a dynamic analysis of Chinese tourist experiences in Thailand

A Phaphuangwittayakul, SS Ramasamy, F Ying… - Tourism Recreation …, 2026

… Chiang Mai by analyzing comments from official tourism accounts on Chinese
social media platforms. This paper aims to identify the key topics and sentiments
related to Chiang Mai … In 2019, he joined the International College of Digital …