International Journal of Marketing Studies - NOT SJR
Jindal Journal of Business - NOT SJR
AU eJournal of - NOT SJR
Investigating the Key Determinants to Drive Motor Insurance Customer Acquisition in Sri Lanka
M Weerakkody, K Nissanka - 2024
… , promotion, and distribution network influence the customer purchase intention
towards motor insurance. This was a cross-sectional study … customer purchase
intention towards motor insurance. Based on the analysis, the insurance service [product] …
towards motor insurance. This was a cross-sectional study … customer purchase
intention towards motor insurance. Based on the analysis, the insurance service [product] …
https://doi.org/10.3389/fpubh.2024.1332511
The transformative service performance of InsurTech companies: using PLS-SEM and IPMA approach for examining the purchase behavior of InsurTech customers
K Bharti, R Agarwal, AK Satsangi - Journal of Financial Services Marketing, 2024
… purchase behavior through customer perceived value, attitude, and purchase
intention and showed how digitization improves insurance purchasing … positively
influenced attitude and purchase intention and ultimately purchase behavior for …
intention and showed how digitization improves insurance purchasing … positively
influenced attitude and purchase intention and ultimately purchase behavior for …
[PDF] Factors influencing the intention
A Mishra, M Jamshed, A Ahmad, S Garg, DØ Madsen - 2024
… The findings of this paper suggest that the three factors are essential and play a
significant role in building up a positive purchase intention among tobacco and
alcohol consumers toward health insurance. Moreover, to enhance the interest in …
significant role in building up a positive purchase intention among tobacco and
alcohol consumers toward health insurance. Moreover, to enhance the interest in …
 |  |  |  |
[PDF] The Influence of Factors on the Intention to Purchase Life Insurance Products: An Approach Based on the Theory of Planned Behavior (TPB)
TH Mai
… aims to examine the factors that affect the intention to purchase life insurance
products based on Ajzen (1991) [2] theory of planned behavior to clarify the process
of forming customers' purchase intention customers for special financial service …
products based on Ajzen (1991) [2] theory of planned behavior to clarify the process
of forming customers' purchase intention customers for special financial service …
Most relevant results112 results in the last year.
Determinants of Online Purchase Intention Toward Life Insurance in Malaysia: Moderating Role of Trust
… ease of use are significant predictors of online purchase intention in the context of
life insurance. This research also demonstrated that trust moderates the connection
between subjective norms and online life insurance purchasing intention. Life …
life insurance. This research also demonstrated that trust moderates the connection
between subjective norms and online life insurance purchasing intention. Life …
Consumers' Purchase Intention Toward Online Health Insurance in Saudi Arabia
… as a factor influencing online health insurance in Saudi Arabia is what makes it
particularly distinctive and fascinating. … purchase intention of Saudi consumers of
online health insurance services and to establish their attitudes towards, and …
particularly distinctive and fascinating. … purchase intention of Saudi consumers of
online health insurance services and to establish their attitudes towards, and …
Factors related to insurance purchase intention in Thailand
S Krajaechun, P Praditbatuga - AU eJournal of …, 2019 - assumptionjournal.au.edu
… consumers’ intention to purchase non-life insurance in Thailand. … Thai consumers’ purchase
intention towards non-life … insurance companies had the most negative effect on life non-life …
intention towards non-life … insurance companies had the most negative effect on life non-life …
No comments:
Post a Comment