System-Social Strategy for Trust Building in Mobile Banking Context
PM Tun, C Nantha, A Srivallop, S Siripongdee - Thailand and The World Economy, 2024
This paper aims to examine the roles of system and social perspectives for trust
building in the mobile banking context and the moderating effects of demographic
groups on direct effects on trust. The study investigates system perspectives (system …
building in the mobile banking context and the moderating effects of demographic
groups on direct effects on trust. The study investigates system perspectives (system …
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