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Unveiling the determinants of alternative payment adoption: exploring the factors shaping generation Z's intentions in Thailand
K Ponsree, P Naruetharadhol - International Entrepreneurship and Management …, 2025
Digital payment is an alternative payment system in the global trend as well as in
Thailand. The objectives of the study were (i) to investigate the relationship of
generation Z toward digital payment in Thailand; (ii) to study the effect of factors …
Thailand. The objectives of the study were (i) to investigate the relationship of
generation Z toward digital payment in Thailand; (ii) to study the effect of factors …
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