Journal Name: Innovative Marketing
Short name:
Subject Area and Category:
Business, Management and Accounting
Key topics:
- State policy in the sphere of innovations and innovative marketing;
- Innovations in forms, methods and tools of marketing;
- Innovation management in companies;
- Company staff`s stimulation for marketing innovations development;
- Corporate governance and social responsibility;
- Corporate culture and innovative marketing;
- Property rights for innovations and inventions;
- Econometric methods and modeling in innovative marketing;
- “Know-how” technologies in innovative marketing;
- Big Data analysis and innovative marketing;
- Marketing of financial services;
- Consumer markets and consumer behavior;
- Marketing in creating goods and services;
- Pricing for goods and services;
- Advertising and sales promotion;
- Distribution channel management.
Country:
Review date: 2021.09.11 Updated: 2023.01.15
SJR Quartile: SJRQ3
WOS/ISI: No
ISSN:
Publisher:
Email:
Editors and Editorial Office
To contact the Managing Editor of the Journal:
To contact the Publisher:
phone/fax: +38 (0542) 221707
postal address: Hryhorii Skovoroda lane, 10, Sumy 40022, Ukraine
Technical/site support please contact: admin@businessperspectives.org
Information for subscription agencies and subscribers: subscription@businessperspectives.org
If you would like to make a complaint please contact: complaints@businessperspectives.org
APC:
Editor(s):
Beall Listed: Yes. https://beallslist.net/
- Business Perspectives (note: this publisher has been removed by DOAJ in 2017 for suspected editorial misconduct, however they have been re-added in January 2019. Most of their journals are now indexed by DOAJ, and are probably no longer predatory.)
Scopus Discontinued List: No
Frequency:
AJR note: It appears there are only 3 papers per issue and only 4 issues per year.
Template:
Style: Numbered 3-column APA. Very unique.
Copyright:
Similarity threshold:
Submission process:
Journal Web Page Comments:
Please pay attention that LLC “Consulting Publishing Company “Business Perspectives” can’t receive payments from high-risk and non-cooperative countries. The jurisdictions list http://www.fatf-gafi.org/countries/#high-risk.
Sample Papers:
Fenglei Chen, Khunanan Sukpasjaroen and Thitinan Chankoson (2022). Influence of light and color of advertising photography on consumers’ purchase intention. Innovative Marketing , 18(4), 215-231. doi:10.21511/im.18(4).2022.18
Digital payment system innovations: A marketing perspective on intention and actual use in the retail sector
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