From Clicks to Coverage: Exploring Factors Affecting Insurance Purchase Intention Via S-Commerce
A Grover, P Sharma, N Arora - Asia Pacific Journal of Information Systems, 2024
… the factors influencing the person’s future adoption intention toward the purchase
of insurance on S-commerce. Based on extensive literature… ’s attitudes toward
purchasing insurance. The study has significant ramifications for social commerce …
of insurance on S-commerce. Based on extensive literature… ’s attitudes toward
purchasing insurance. The study has significant ramifications for social commerce …
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