Procedia of Multidisciplinary Research (Thailand)-no index

 

SUSTAINABLE DEVELOPMENT: WHAT?, WHY?, AND HOW?

…, P NAMDECH, K JERMSITTIPARSERT - Procedia of Multidisciplinary …, 2024

Sustainable development is a global agenda set together a century ago that
countries will follow and achieve in the first half of this century. The fact is that the
progress of the sustainability level in the development of different countries is quite …

[PDF] DEVELOPMENT OF DIGITAL LITERACY SKILLS IN USING GOVERNMENT APPLICATIONS FOR THE ELDERLY IN SAMUT PRAKAN PROVINCE

N THANEEWAT, N SERMSRI - Procedia of Multidisciplinary Research, 2024

This research aimed to study the need for digital literacy in using government
agency applications and develop digital literacy skills in using government agency
applications among the elderly. This study began by using the Modified Priority …

[PDF] FACTORS INFLUENCING CUSTOMER PURCHASING BEHAVIOR IN TELEMARKETING

J WAIAPHA, S SOMJAI, A SOMJAI - Procedia of Multidisciplinary Research, 2024

This research aims to investigate the factors that influence customer purchasing
behavior in telemarketing interactions. The study employs a mixed-methods
approach, combining quantitative research (survey of 360 respondents) and …

[PDF] THE RELATIONSHIP BETWEEN SOCIAL CAPITAL, DYNAMIC CAPABILITIES AND INNOVATION PERFORANCE: A CASE STUDY OF MICRO-, SMALL AND …

LI Lu, S SOMJAI, A SOMJAI - Procedia of Multidisciplinary Research, 2024

This study aims to investigate the relationship between social capital (SC), dynamic
capabilities (DC) and innovation performance (IP) of foreign trade MSMEs, and also
explores the role of social capital and dynamic capabilities in improving the …

[PDF] THE APPLICATION OF DIGITAL TRANSFORMATION TO THE INTELLIGENT FINANCE STUDENT INNOVATION CAPABILITY

WAN Yiyun, S SOMJAI, A SOMJAI - Procedia of Multidisciplinary Research, 2024

This study employs qualitative and quantitative methods to investigate the impact of
digital transformation, curriculum teaching, and social responsibility on the
innovation ability of students majoring in intelligent finance. The study gathered …

[PDF] FACTORS INFLUENCING INNOVATION PERFORMANCE OF EMPLOYEES IN HUAWEI COMPANY

X Zhao, S SOMJAI, A SOMJAI - Procedia of Multidisciplinary Research, 2024

The rapidly evolving global business landscape, characterized by technological
advancements and intensifying market competition, necessitates continuous
innovation for companies to remain competitive. In this context, human capital …

[PDF] THE IMPACT OF ORGANIZATIONAL CULTURE, INNOVATION INPUTS, AND DIGITAL TECHNOLOGY ON SMES'INTELLECTUAL PROPERTY INNOVATION …

DU Wei, S SOMJAI, A SOMJAI - Procedia of Multidisciplinary Research, 2024

The purpose of this study is to identify the impact of organizational culture,
innovation input, and digital technology on the intellectual property innovation
capability of SMEs in Hefei. A simple random sampling analysis of 343 samples from …

[PDF] THE IMPACT OF INNOVATIVE TEAMS, AUTOMATION AND INFORMATIZATION ON ENTERPRISE LOGISTICS PERFORMANCE

LI Lin, S SOMJAI, A SOMJAI, SHI Yaoyao - Procedia of Multidisciplinary Research, 2024

This research aims to explore the impact of innovative teams, automation and
informatization on enterprise logistics performance. The research samples cover a
number of companies in different industries. Data are collected through purposive …

[PDF] THE INFLUENCE OF COMPREHENSIVE QUALITY OF STUDENTS AND MANAGEMENT INNOVATION THAT AFFECTS THE PERFORMANCE OF STUDENTS IN …

C Yiyong, S SOMJAI, A SOMJAI - Procedia of Multidisciplinary Research, 2024

The comprehensive quality of students and management innovation are crucial
factors affecting student performance in vocational colleges. This research seeks to
explore their influence on Fujian vocational college student achievement …

[PDF] MULAO FOLK SONGS FROM A PRAGMATIC PERSPECTIVE

…, C MANEEWATTANA, S SOMJAI, A SOMJAI - Procedia of Multidisciplinary …, 2024

This paper analyzes the development history of pragmatism as a philosophical
school, as well as the definition and influence of pragmatism on art. The article
observes the folk songs of the Mulao people in northwest Guangxi from the …

[PDF] EFFICIENT PERFORMANCE OF EMPLOYEES OF CHD GROUP CO., LTD.

…, N AEKNARAJINDAWUT, S SOMJAI, A SOMJAI - Procedia of Multidisciplinary …, 2024

This research aimed to 1) study the level of work efficient performance of employees
of CHD Group Co., Ltd. and 2) study the factors affecting the work efficient
performance of employees of CHD Group Co., Ltd. using questionnaires to collect …

[PDF] PROMOTING ARTS AND CULTURAL TOURISM IN CHIANG MAI PROVINCE

…, N AEKNARAJINDAWUT, S SOMJAI, A SOMJAI - Procedia of Multidisciplinary …, 2024

This research is 1) to study the level of promotion of Chiang Mai cultural tourism, and
2) to study the factors that promote Chiang Mai cultural tourism, using 254 tourism
delivery staff from Chiang Mai Province. Statistics are used to analyze the frequency …

DIGITAL TECHNOLOGY MARKETING PROMOTION FOR COMMUNITY PRODUCTS IN THAILAND: A CASE STUDY OF COMMUNITY PRODUCTS IN KHLONG …

P RUENPHONGPHUN, V JUNVEROAD… - Procedia of Multidisciplinary …, 2024

The objectives of this research were to: 1) study the components of digital
technology marketing development affecting consumer purchasing decisions, 2)
develop digital technology marketing for community products in Khlong Khuean …

A STUDY OF ACHIEVEMENT AND ATTITUDES FROM THE TRANSFER OF AR TECHNOLOGY UTILIZATION FOR UPPER ELEMENTARY SCHOOL STUDENTS IN …

P RUENPHONGPHUN, S KHUMTHA, V JUNVEROAD… - Procedia of Multidisciplinary …, 2024

This study examined the effectiveness of an Augmented Reality (AR) technology
curriculum for upper elementary students in Khlong Khuean District, Chachoengsao
Province, Thailand. The research employed a one-group pretest-posttest design …