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Sample Thai Author Papers:
An Innovative Mobile Application for Wellness Tourism Destination Competitiveness Assessment: The Research and Development Approach
T Phuthong, P Anuntavoranich… - HighTech and …, 2023 - hightechjournal.org
Objectives: This research developed and evaluated the effectiveness of an innovative
mobile application for wellness tourism destination competitiveness and also studied the
adoption effectiveness of this application. Methods/Analysis: A mixed-methods research and
development approach was applied to construct a wellness tourism destination
competitiveness evaluation model for qualitative research using in-depth interviews,
followed by quantitative research using a questionnaire. Weighted scores of criteria and …Cite All 2 versions
mobile application for wellness tourism destination competitiveness and also studied the
adoption effectiveness of this application. Methods/Analysis: A mixed-methods research and
development approach was applied to construct a wellness tourism destination
competitiveness evaluation model for qualitative research using in-depth interviews,
followed by quantitative research using a questionnaire. Weighted scores of criteria and …Cite All 2 versions
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| Vol 4, No 2 (2023): June | A Comparative Study of Sentiment Analysis Methods for Detecting Fake Reviews in E-Commerce | Abstract PDF |
| Maneerat Puttarattanamanee, Laor Boongasame, Karanrat Thammarak | ||
| Vol 3, No 4 (2022): December | Unveiling the Power of ESG: How it Shapes Brand Image and Fuels Purchase Intentions - An Empirical Exploration | Abstract PDF |
| Wilert Puriwat, Suchart Tripopsakul | ||
| Vol 4, No 3 (2023): September | Factors Shaping Thai Millennials' Low-Carbon Behavior: Insights from Extended Theory of Planned Behavior | Abstract PDF |
| Ajaree Thanapongporn, Kanis Saengchote, Chupun Gowanit | ||
| Vol 3, No 3 (2022): September | Dynamic Knowledge Management Capabilities: An Approach to High-Performance Organization | Abstract PDF |
| Kanittha Pattanasing, Somnuk Aujirapongpan, Kitikorn Dowpiset, Anuman Chanthawong, Kritsakorn Jiraphanumes, Yuttachai Hareebin | ||
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